The Thirst of Cotton
“We want to change that!”
Bye bye Cotton
No Cotton = More Water!
Quite obvious, huh!?
We save Water
The first step is to save water by developing our own fabric that is less thirsty by more than 85% – compared to cotton. We call it the blue-fabric!
We give Water
On top of that, we turn 10% of each sweater into water, by engaging in water projects that improve the situation for those still not having access to drinking water and sanitation.
Choose Water & Look Awesome!
We are developing a new fabric made of hemp, modal and tencel. We call it the blue-fabric. This composition saves up to 85% of water compared to a conventional cotton garment with similar dimensions.
Each sweater is supplied with geo coordinates to allow you to track exactly which water project is supported by your decision to wear Blue Ben.
It does not only give our sweater a unique look, it’s also our Blue Ben brand icon. To start the Blue Fashion Revolution we needed a symbol which is spreading the word and works as a conversation starter. (BTW it’s removable) 😛
“Blue Ben is made for originals and makers, for the weird ones, for those who inspire, for people who care!”
For each sweater of our #BangLaSplash collection we will donate 10% of the revenue to water and sanitation projects for the ultra poor in Bangladesh.
The Blue Sweater
The journey started with the movie “The True Cost” where we discovered that up to 2700L of water are needed in order to produce one cotton t-shirt. Shortly after we took a decision: We want to make people aware of this horrible wastage that is killing our planet and its people too. That’s why we want to start the world’s first water-giving apparel brand.
Our awesome, unisex sweater is handmade in Portugal, composed of raw materials grown in Europe. Most importantly, though, our fabric possesses water super powers! Tap for more info on the world’s first water-positive sweater.
Our first product is linked to Bangladesh where we team up with BRAC to solve the water crisis for the ultra poor. In September 2017 we visited both, the country and our partner, to discuss solutions for clean water and sanitations projects. Flip through the photos and hard facts below.
people live in Bangladesh, in an area that is 2 times smaller than Germany
of the population live below the poverty line with less than USD1.90 per day to spent
of the rural population lack access to clean water
of the rural population lack access to sanitation facilities
The majority of the groundwater is arsenic & polluted.
of the water in the watery South of Bangladesh is salient, hence brackish
The movie “The True Cost” inspired our founder to make change happen
First successful crowdfunding with the NGO Charity Water
Blue Ben’s awakening
Trip to our first water project “Bang-la-splash”
Trip to the factories in Portugal
- March 2018
Start of our crowdfunding campaign
- May 2018
Start of the first production cycle
- August 2018
Start of the shipment of our first batch of Blue Ben sweaters
- September 2018
Launch of our online store