Look Awesome
&
Choose Water!



Introducing the world's first water giving apparel brand!

The Problem

The Thirst of Cotton

Did you know that Cotton is used to produce 40% of the world’s textile products[1] while being one of the most water- and pesticide-intensive crops[2]? That means that the production of a kilogram of cotton drinks between 7.000 and 29.000 litres[3] before hanging in your closet as simple t-shirt.

Water is Scarce!

Only 2.5%[4] of our blue resources are actually fresh water while more than 40%[5] of the planet’s population suffer from water scarcity. Meaning that more than 840 million people[6] still lack basic access to clean drinking water.

Give me More

While our demand for clothes is estimated to increase by almost 63% until 2030 – an equivalent of more than 500 billion t-shirts[7].

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„We want to change that!“

Our Solution

Bye bye Cotton

No Cotton = More Water!
Quite obvious, huh!?

We save Water

The first step is to save water by developing our own fabric that is less thirsty by more than 85% – compared to cotton. We call it the blue-fabric!

We give Water

On top of that, we turn 10% of each sweater into water, by engaging in water projects that improve the situation for those still not having access to drinking water and sanitation.

Choose Water & Look Awesome!

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SAVES WATER!

We are developing a new fabric made of hemp, modal and tencel. We call it the blue-fabric. This composition saves up to 85% of water compared to a conventional cotton garment with similar dimensions.

TRACK IT!

Each sweater is supplied with geo coordinates to allow you to track exactly which water project is supported by your decision to wear Blue Ben.

THE ARMBAND

It does not only give our sweater a unique look, it’s also our Blue Ben brand icon. To start the Blue Fashion Revolution we needed a symbol which is spreading the word and works as a conversation starter. (BTW it’s removable) 😛

TAKE ACTION!

„Blue Ben is made for originals and makers, for the weird ones, for those who inspire, for people who care!“

GIVES WATER!

For each sweater of our #BangLaSplash collection we will donate 10% of the revenue to water and sanitation projects for the ultra poor in Bangladesh.

The Blue Sweater

The journey started with the movie „The True Cost“ where we discovered that up to 2700L of water are needed in order to produce one cotton t-shirt. Shortly after we took a decision: We want to make people aware of this horrible wastage that is killing our planet and its people too. That’s why we want to start the world’s first water-giving apparel brand.

Our awesome, unisex sweater is handmade in Portugal, composed of raw materials grown in Europe. Most importantly, though, our fabric possesses water super powers! Tap for more info on the world’s first water-positive sweater.

I love this sweater keep me updated!




#Banglasplash

Our first product is linked to Bangladesh where we team up with BRAC to solve the water crisis for the ultra poor. In September 2017 we visited both, the country and our partner, to discuss solutions for clean water and sanitations projects. Flip through the photos and hard facts below.

Population

160 Million

people live in Bangladesh, in an area that is 2 times smaller than Germany

Poverty

43%

of the population live below the poverty line with less than USD1.90 per day to spent

Lack of Water Access

13%

of the rural population lack access to clean water

Lack of Sanitation

38%

of the rural population lack access to sanitation facilities

Polluted Groundwater

Pollution!

The majority of the groundwater is arsenic & polluted.

Only Saline Water

82%

of the water in the watery South of Bangladesh is salient, hence brackish

Timeline

  • November 2016

    The movie „The True Cost“ inspired our founder to make change happen

     

  • December 2016

    First successful crowdfunding with the NGO Charity Water

     

  • January 2017

    Blue Ben’s awakening

     

  • September 2017

    Trip to our first water project „Bang-la-splash“

     

  • February 2018

    Trip to the factories in Portugal

     

  • March 2018

    Start of our crowdfunding campaign

     

  • May 2018

    Start of the first production cycle

     

  • August 2018

    Start of the shipment of our first batch of Blue Ben sweaters

     

  • September 2018

    Launch of our online store

     

I want to join the journey!

Keep me updated

The Blue Force

Ali

Founder

Coming up with interesting ideas is his passion. He started an intercultural festival, made an education app for millenials and developed a new way of catering for businesses. He failed often but learned a lot of lessons and never gave up. Now he is on a water mission to give back the most important resource of our planet. His super power? Convincing people to make change happen themselves.

Amira

Co-Founder

Amira is our Master of Problem Solving. Where others see problems, she sees solutions. She finds joy in organizing the most chaotic and unstructured ideas and turning them into something that works, for both us (producer) and you (customer). She has successfully launched several projects - for and non-profit - and is now looking forward to building something unique that combines both her skill sets sustainably.

Farshid

Marketing

Sitting in the corner while smoking a pipe, analyzing the chessboard and his opponent to make up his next strategic move to victory. This is Farschid’s dream while in fact standing in his office, looking at the whiteboard, wondering how to implement “how to save the world” into the marketing strategy that’s to convince consumers of the non-consumption of cotton. His passion - besides Sherlock Holmes - is to persuade his friends to finally utilize their full potential.

Valeria

Head Of Water Projects

With a background in Integrated Water Resources Management and Economics, solving the water crisis is her mission. Her international experience makes her the best partner-in-crime in our fight for sustainable water supply and sanitation projects.

Johannes

Fashion Director

Coming soon!

Jakob

Design & Illustration

Comming soon!

Hannes

Sourcing & Production

Comming soon!

Jonas

Visual Manager

Comming soon!

Benedikt

Advisor

I love the silence. It says: “Everything we do, we have done.” And further: “Everything we refrain from doing, we will not have done.” As a matter of fact, we we will realize that it is time to sense, think and act beyond our own existence. Anyone of us can decide today to dedicate oneself to the emotional realization of humankind.

PRESSKIT:

Coming Soon